Trend one: popular fast food has become a consumption trend!
"Mass fast food has become a consumption trend" due to the long-term eating habits and irresistible delicacy of Chinese food, although foreign fast food has a good development in China, the future development trend will still be dominated by Chinese fast food.
Trend 2: Catering franchise is the future development trend of fast food industry!
"Catering franchise is the future development trend of fast food industry" catering franchise is not only a way to reduce costs, but also to help enterprises break through the management bottleneck in development. Chain operation is competitive, and it is also the main development direction of the catering business model.
Trend 3: brand power becomes the key to success!
"Brand power is the key to success" the competition in the catering market is bound to end in the competition between brands. Whoever has stronger brand power can have a broader market. Brand power has become the key for catering enterprises to compete in the market, and brand power is also the key factor to attract consumers.
Trend 4: Chinese catering and Western catering are converging
"Chinese catering and Western catering are converging" in some economically developed cities, many local catering enterprises have the shadow of some foreign food. Some local catering enterprises combine some operation methods of Western food with Chinese catering. The trend of making foreign things serve China and combining Chinese and Western food is more and more clear in the local catering industry.
Trend 5: word of mouth marketing, network marketing and other techniques will be widely used!
"Word of mouth marketing, network marketing and other techniques will be widely used." nowadays, word of mouth marketing is emerging in the catering industry. For example, in the past, people may not even have heard of such occupations as "food guide consultant" and "food scout", but now these occupations have gradually developed.
The food guide consultant has solved the problem of ordering difficult for customers, and their opinions are also very important to customers. Seeing this, many catering enterprises are also making use of "food guide consultant" and "ordering specialist" to recommend and comment on the dishes of the restaurant, which is also one of the development directions of the catering industry.