Throughout the market, pancake franchise brands are mixed, good and bad are mixed. How to choose a franchise brand with the highest cost performance ratio is the concern of entrepreneurs. If it is not selected properly, it may directly lead to the failure of entrepreneurship, which is the most worrying of all. How to choose pancakes? Which franchise brand is more trustworthy? Don't step on the pit!
1. Low brand awareness
With the promotion of the popularity of joining in the catering industry, many unknown brands and small brands are springing up. If such brands are inadvertently joined, the survival rate of the store will be greatly reduced. Even if customers don't recognize or unfamiliar brands, even if they spend money on advertising, the results will not be obvious. If the store is opened, customers will not come to the door, the order rate is too low, and it is difficult to recover the cost Things happened one after another.
2. The strength of the headquarters is not strong
As the saying goes: it is good to enjoy the cool by relying on a big tree. If the strength of the franchise brand headquarters is not strong, the shops after joining will become weak. Once there are business problems or the situation of small quantity of orders, the headquarters can not timely and effectively help solve them, or there is no ability to help solve them at all, which will lead to the failure of entrepreneurship.
3. Less direct stores and franchise stores
When choosing a franchise brand, we should also look at their direct stores and the number of franchise stores. If franchisees rarely recognize the brands, most of them are problematic, even if the franchise fee is low.
5. Low franchise fee as a gimmick
Many people only care about the level of the franchise fee, so it is easy for small brands with low franchise fee as a gimmick to cheat. After paying the franchise fee, they will charge other miscellaneous fees in various forms, or ignore it directly, which will directly lead to the failure of entrepreneurship.