"Food is the most important thing for the people". People's demand for food keeps pace with the times. No matter how the economy develops, catering has its market and the market is stable. Therefore, catering accounts for an increasing market share in entrepreneurship. Especially for small-scale entrepreneurs, it is undoubtedly a more advantageous choice to join the catering industry.
1、 Mature operation management tools
No business will ensure your success, but brand alliance can provide you with tools to achieve success and greatly increase the possibility of success. Operation tools mainly include the following two aspects:
(1) Franchisees are guided by professional teams at important nodes such as site selection, decoration, procurement, equipment selection, operation, training, advertising, marketing and promotion;
(2) Continuously get help from different aspects from the franchise headquarters. With many years of experience and useful methods, the franchise headquarters will provide franchisees with a very perfect training plan, and franchisees can learn useful operation and management experience.
2、 Technical, operational and management assistance
The technical support fields provided by the franchise headquarters include market feasibility study, site selection, decoration design, and equipment selection and placement. The operation assistance provided by the franchise headquarters includes inventory procurement and control, procurement specifications, production guidelines, operation plans, health control and other service parameters. In addition, the training and operation manual also provides continuous guidance. These services will make the operation of franchisees easier.
3、 Win win partners
The synergy between the brand and the franchisee is a huge asset.
Franchisees have essentially become a part of the catering brand family. Here, all members work together to create success. Similarly, the franchise model creates an economic synergy between the two sides. Because the brand holder may increase production and income, so as to further increase the influence of the brand. Based on this relationship, the brand holder and investors have formed a benign mutual assistance model.
Establish standards and quality control assurance
The benefits of the franchise model also include the use of brand established standards and quality control mechanisms.
The products, decoration and services provided by franchise stores are consistent with those of Direct stores, which are useful and unified, which is important in establishing and maintaining image, ensuring operating income, maintaining employee morale and the growth and development of the enterprise. If well observed, the standards of Direct stores also help to ensure the teamwork of franchisees and their employees.